There is a website I am interested in reviewing for academic purposes. It is a highly corrupt business in my opinion, and is still very popular and profitable.
I believe it is using Blackhat SEO techniques to push down the rankings of pages that criticise it's operation, one technique it uses is domain spamming, buying multiple domains in an effort to flood results with positive messages. It has also been known to shill (send paid employees to forums on other sites spreading good sentiments about it's business, this has been proven as IP's came from their HQ).
I would like to fairly review it's site, and the site of competitors in regards to their application of Blackhat techniques.
Is there a definitive list of Blackhat techniques? A definitive and respected check list that I can go through?
In other words, is it possible to ethically review a site, has anyone ever tried doing this before and how do you do it?