I've a funnel with 3 steps. Currently seeing some conversions "missing" step 2 and GA still records it as conversion.

Is there a way to require a user to pass through all steps before GA considers it a proper conversion? It seems GA only allows the step 1 to be required, are there ways to properly implement what I'm trying to do?

1 Answer 1


You cannot change the way that Google Analytics works to require all steps of the funnel. Any time a user makes it to a later step, Google Analytics "back fills" any missing steps in-between and it will appear that they happened in the reporting.

From https://support.google.com/analytics/answer/2976313?hl=en

Backfilling Funnel Steps

What happens if someone skips one of the steps in the funnel?

The Funnel Visualization report backfills any skipped steps between the step at which the user entered the funnel and the step at which the user exited the funnel.

For example, let's say your funnel is defined as /step1 > /step2 > /step3 > goal, and a user navigates from /step2 to goal, skipping /step1 and /step3. In the Funnel Visualization report, you'd see an entrance to /step 2, a continuation to /step 3, and a continuation to goal.

The only way to prevent this is to modify your site to make it impossible for a user to navigate to further steps. If you have alternate paths to the conversion it might be possible to mark the funnel path with a parameter. For example your funnel might look like:

  • /landing
  • /step-1
  • /step-2
  • /thank-you

If there are other ways of getting to the conversion (thank you) you might want to make your funnel:

  • /landing
  • /step-1?from=landing
  • /step-2?from=landing
  • /thank-you?from=landing

You would have to modify your site to pass that "from" parameter only when the user comes from that particular funnel source.

  • Thanks! I guess adding ?from=landing is the easiest way to this.
    – IMB
    Sep 20, 2018 at 16:40

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