I recently noticed that a domain name was available which I thought would be directly of interest to a few medium size businesses I know of. The domain name is their business name but at one of the new TLDs, for example marios.pizza instead of mariospizza.com which they already have.

I purchased the domain name and sent an email to the businesses to offer it for resale at a marked-up price. They have all ignored my emails.

What can I do to make the domain name more valuable to them and "pressure" them to buy it?

put on hold as primarily opinion-based by Simon Hayter Sep 14 at 22:06

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  • This seems like a very off-topic question. – WebElaine Sep 14 at 15:40
  • What you described here is the definition for domain squatting, which people do not take lightly. If these parties have filed a federal or state trademark, they could start legal action against you. – dan Sep 15 at 4:33
  • That is interesting. I did not realize that could be an issue. However I do not think there is one company that has the trademark for the name. For example lots of businesses are called Mario's Pizza – CodyBugstein Sep 16 at 1:43
  • Secondary domains are really quite useless in themselves, unless you're trying to protect a brand name, in which case you'd file trademarks. I'd suggest offering a service of value, such as better web design, an app, SEO marketing, etc... and offer the domain as an additional incentive. If you try to "pressure" them to buy it however, that certainly demonstrates bad faith, one of the criteria that can be used in a UDRP complaint and trademark suit. – dan Sep 16 at 3:57