I'm wanting to do simple A/B testing for my website and curious how I can leverage the basic features of google analtyics to do this.
I found a very close question that already asks what I want, but I'm unsure about how I might go about "tagging" a user session, as the answer suggested. Events don't seem correct because I want a way to segment traffic based on group
A and group
B to see how they interact with the website, apart from one single feature or landing page.
Any suggestions are appreciated I'm getting lost in the documentation trying to figure this out.