A couple of screen shots below show a difference which has me stumped.

Screenshot showing three filters applied - so fart so good

Additonal page filter - WTF?

The only difference between the two screen shots is an additional page filter:- include URLs containing somesite.co.uk


Why is it reducing the metrics since Google's note (see link to it below) as there's no query filter applied in either screenshot?

Observations, notes, info:

Previously adding the page filter increased the Impressions, Clicks, etc metrics, still evident in the above before Googles note. Now, it reduces Impressions dramatically (in this example) post Google's note.

I never confirmed why adding the include url containing somesite.co.uk page filter increased the metrics previously, but had a theory it was probably around searches with query info and searches without.

Google's note dated 19 August 2018: Chart totals no longer include anonymous* (rare) queries when you apply a query filter.

  • I don't recommend using Google Search Console for traffic analytics, use Google Analytics for better accuracy. – Simon Hayter Sep 8 '18 at 9:02
  • I'm examining impressions not traffic. It's the focus of my question. – GLCoder Sep 8 '18 at 9:04
  • That's an interesting observation. I tested things and saw the same. It seems that the impressions total is incorrect, but using a page filter corrects it. I've submitted feedback on this, I suggest you do the same. – Tony McCreath Sep 12 '18 at 11:57
  • Thanks @TonyMcCreath, thought I was going daft. I will do. – GLCoder Sep 18 '18 at 10:45

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