We are switching to a new Wordpress template and need some help.
We will monitor if the test version improves the sites performance (CTR, Revenue)
Technically we will:
- Split A Records by 50% for the all users (Googlebot included)
- Utilize smart DNS management system (weighted load balance by A record pool) for each request
- CMS will be the same, Wordpress
Variant A & Variant B be will have the same:
Same urls besides images, CSS and JS
- Same 301/410
- Same robots.txt
- Both will be mobile friendly
Variant A & Variant B be will have different:
SC (supplemental content) and ads
Widgets and CTA’s (due to different designs)
- Structured data
- CSS (fonts) & JS
Wondering the best practice for this process to prevent negative organic traffic? Any disclaimers or risks I should be aware of?
Can images (urls specifically) and videos can be different? How do I decide if the images and videos are main content or supplementary?