1

Will changing my site URL from HTTP to HTTPS and updating AdWords to use the HTTPS version cause all my ads to lose their quality scores?

  • As a side note, I ran across this article today right after reading your question. It explains how Google recommends to use 301 redirects when migrating from HTTP to HTTPS. – Smartcat Aug 22 '18 at 19:52
  • Not sure why this has been downvoted, seems a reasonable question, if it isnt please advise why not so it can be changed – sam Aug 23 '18 at 13:32
1

The answer is quite subjective, quality score remains same, provided the implementation of your HTTPS is same (page speed is intact etc). I have never seen a considerable drop doing this.

As soon as you change the ad, you will have to go through the approval process, that might definitely impact your campaign.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.