Will changing my site URL from HTTP to HTTPS and updating AdWords to use the HTTPS version cause all my ads to lose their quality scores?

  • As a side note, I ran across this article today right after reading your question. It explains how Google recommends to use 301 redirects when migrating from HTTP to HTTPS. – Smartcat Aug 22 '18 at 19:52
  • Not sure why this has been downvoted, seems a reasonable question, if it isnt please advise why not so it can be changed – sam Aug 23 '18 at 13:32

The answer is quite subjective, quality score remains same, provided the implementation of your HTTPS is same (page speed is intact etc). I have never seen a considerable drop doing this.

As soon as you change the ad, you will have to go through the approval process, that might definitely impact your campaign.

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