I have a publisher who houses all their books on a main website. They have an imprint for a line of specialty books, and are proposing a new website for the imprint and its books to allow for unique branding and marketing efforts. However, they would like to maintain the books from the imprint on the main website as well, so books that fall within the imprint would exist on two different websites.
Is it a reasonable approach to have a second website for the imprint, or should I encourage them to keep everything on main website instead?
If having a second website is reasonable, here are my main concerns and questions:
Purchasing Options: The main website has a shopping cart and checkout process. Putting aside implementation time and cost for adding purchasing options to a second website, if someone is browsing a book on the imprint website and wants to purchase it, what's the ideal call here solely from a structural/organizational/SEO perspective: keep them on the imprint website, or redirect to the main website?
SEO: I'm concerned that two pages promoting the same book will fight each other for search engine ranking, and I'm struggling to wrap my head around what content to include on each website. If I include all available information on the main website, then I have no unique content left for the imprint website. But if I split the available content between both websites, then I feel like I'm weakening the main website. How should I approach content creation and usage here?