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Hopefully its a right place to ask such question

Assuming that in my sector average CTR is 3%, adwords click cost is 1.5$ and target audience size is about 12M, how much money I should spent for generating traffic of 20M monthly (initial investment \ ongoing investment)

Is there any research or or some source talking about this you can reference?

  • You want to pay for 20 million visitors per month? How is that going to happen if the audience size isn't that big? – Stephen Ostermiller Aug 6 '18 at 10:05
  • @StephenOstermiller: usually there are return visitors. On my website right now its 25% of return visitors – Illidan Aug 6 '18 at 10:24
  • Even if you expect return visitors, I don't see how you can expect to get more visitors than there are people interested in the entire sector. – Stephen Ostermiller Aug 6 '18 at 12:04

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