Relatively new to google ads, and I have set up a campaign which is running and doing alright. I only have one goal right now, and that is
calls from ad, which is getting conversions. I am noticing one of my ad groups is pulling in more
all conversions with no other information attached.
Google has some light documentation on this metric but I am not understanding how I can use the tools in Google Ads to reveal which and what conversions are happening. Google says a conversion can be many things such as Store visits or calls from mobile numbers, which is too vague to be useful.
I have tried segregated my Google Ads reports by several conversion metrics, devices, analytics information, but I am not seeing any clear indications on what google considers a conversion.
Am I missing something easy on revealing what conversions google said have happened within my ad group?