I'm using Google Ads (aka. Google AdWords) to market my website and Android application in Google search results. Today I received an email that says
Starting October 30, 2018, parallel tracking will be required for all AdWords accounts, to ensure a better landing page experience for your users. At that time, the account opt-in setting will be removed and parallel tracking will become the only click measurement method for AdWords.
Please work with your click measurement provider(s) to make sure that your account is ready for parallel tracking by October 30, 2018.
I went to the AdWords help website to read more about parallel tracking, but it basically just says the same things as the email.
What is a click measurement provider, and does this concern simple AdWords users like me?
I'm simply using the AdWords website to see statistics for my ads, as well as using Google Analytics to track normal (non adwords -related) stuff on my website, a setup I suspect most small websites use. I also have Adsense on my website if that matters?