Below is a variation to my other question about
rel=canonical.
I am working on an eCommerce site, which sells Canvas Prints. Each Canvas Print is available in a variety of ways. As such, every product has its own variant product.
I am thinking of creating Product Categories for each Product Variation and then optimise each Product Variation for its respective variant Keyword. I would implement a rel=canonical Tag to deal with the issue of duplicate content.
If I did this, would the duplicate Product Page send any relevancy signals to its Product Category, as to help it rank for its Variant, whilst simultaneously, sending all of its Backlink Juice to the Primary Product?
The below is my though process:
The Scenario:
Each Canvas Print is available:
- As a 3 Piece;
- Framed or Unframed;
- Gallery Wrapped;
- Stretched;
- Large Print.
As such, each Product Page has a series of Drop Down menus, allowing the potential customer to choose their desired variations and/or add ons.
Assuming the Product is 'This is a Rose' Canvas Print, they would find this Print within:
Canvas Prints > Floral & Botanical > This is a Rose
where they can then make their relevant selections.
The Concern:
After carrying out relevant Keyword Research, I have found that there is sufficient traffic for each of the above Variations. Traffic, for Keywords, such as:
- Large Canvas Prints;
- Gallery Wrapped Canvas Art;
- Framed Canvas Paintings;
- 3 Piece Canvas Prints.
Since the website's Products would all match the above, I would naturally want to target such Keywords.
The problem is, it is not possible to include all of the above Keywords within areas, such as:
- URLs;
- Product Titles;
As a result, I feel this would result in missed opportunities in optimising for such Keywords.
I know that I would be able to add the Keywords to:
- Product Descriptions;
- Alt Tags;
<h2>Tags etc.
But I feel I would be at a disadvantage to those who have dedicated Category Pages. Would I be right in thinking this?
As such, I am thinking of creating a Site Structure, which looks a little something like:
Duplicate Content:
As you can see, each Category would have the same Product A and Product B, just each one tweaked for their respective Product Categories. Examples of Product Title variations, would be:
- Framed 'This is a Rose' Canvas Print;
- Large 'This is a Rose' Canvas Print;
- Gallery Wrapped 'This is a Rose' Canvas Print.
To eliminate the issue of duplicate content, I would then implement a rel=canonical Tag as to point to the original Product, within the Floral & Botanical Product Category.
Has anyone found themselves within a similar situation? I would appreciate any guidance on how to deal with this situation.
