is there any way to track and measure a website's value over time? Here is what I mean (btw, very green at this, so no judgement, but constructive criticism is appreciated)
We have several websites that we want to revamp. They're getting old, outdated in many sense of the word (looks, image, content, technology).
Some of the improvements, will affect SEO positively, so that makes it easier to see and I guess if the bounce rate goes down, that could be an indicator...
But is there tricks and such to kind of take an overall snapshot of the state and do this every so often and keep track?