Mainly a niggling query when reading Guardian articles. Would anyone have any insight on why they would add in a seemingly random category link to an article, and why it would be chosen?
For example, in this article 'prostate cancer' is linked to https://www.theguardian.com/society/prostate-cancer. Where I'd imagine that for internal link building (which I guess is what they are doing) it would be more beneficial to link to the AI category.
It's not the first time I've seen this, just wondered if there was a beneficial reason for doing it?