Let's say I am looking to sell Curtains, Mirrors and Clocks for example. As such, I would like to create a new Parent Product Category to house these products.
The two that would instantly come to mind, would be:
- Home Decor
- Home Furnishings
As part of some preliminary research, I searched for both of these Keywords. In doing so, I saw that Google emboldened both 'Home Decor' and 'Home Furnishings', for both
Home Decor and
Home Furnishings search queries. For example:
First of all, would this embolden, be a clear indication that Google sees such Keywords as being synonymous with the search query? How far does this go? Is it just for the purpose of the search user or would this be 'confirmation' that Google would use such emboldened synonyms within their algorithms?
Keeping to this example, is it fair to say that either
Home Decor or
Home Furnishings could be used? Is there a right or wrong way to making the right decision here or is it a case of it being a Judgement call.
The Judgement call entailing considerations, such as:
- Search Volume;
- Keyword competition level.
Say a website opted to choose
Home Decor but then ended up gaining a lot of Back links, with the Anchor Text
Home Furnishings, would this help boost the rankings for
Home Decor search queries (due to them being synonymous) or would this only boost the rankings for
Home Furnishings search queries?