I have done quite a bit of research on SEO as I have a new website (around 6 months old) and it does not feature on google for any search terms that I would associate with it other than the website name where it ranks 1st lol.
My competitors are all established websites who have been around for a number of years with a solid customer base.
I suppose the main question is... Can i compete? or do i just need to bide my time?
Currently my product page structure has the main headinh
<h1> at the top which is the product title
The product description then contains
<h2> - Product title and brand and then a description below...
would it make much difference if below the
<h2> i added another
<h2> containing the product category?
My understanding is that the better googles understanding is of my products, the quicker I can potentially increase my ranking to compete with my competitors?