I have a website with multiple URLs to the same content:
... whereas the
/brown/ hierarchy can be anything and will always show the same page and the same content.
The canonical URL set is
http://example.com/dog/black/labrador for all subpages pages. I assume this will also be the URL displayed in the SERPs.
What happens to my page ranking if I manually change the canonical URL to be
http://example.com/dog/big/labrador instead? (to have a better keyword and/or a more accurate word for my users)
/dog/black/labrador (the old canonical URL) will continue to display the same content and there will still be only one canonical URL (the new one).
But will I keep all SEO juice or will i be penalised for not using 301 redirect on this case? And will the indexed URL on search results will be updated?