For a web page to perform well, in search results, I understand it needs to tick many boxes. To name a few:
- Provide, regular, quality content;
- Earn Back links, from reputable sources;
- Link out to reputable sources;
- Ensure page load speeds are kept to a minimum as well as Bounce Rates etc.
If a Child Page ticks all the right boxes, and then ranks well, does the Parent Page benefit from its success?
More specifically ...
Let's assume I have created the following site Hierarchy:
I then implement the Breadcrumbs feature, in order to internally link the Parent Page to its Children Pages and vice versa.
Whilst the Children Pages are unique, they have a common denominator ... 'Televisions'. As such, would this reinforce to search engines, that the Parent Page is about Televisions? As such, helping it to compete for search queries, consisting of the keyword 'Televisions'?
Then, lets assume that ...
- HD Televisions: Has 10 Back links;
- Budget Televisions: Has 5 Back links;
- Widescreen Televisions: Has 9 Back links;
This totals 24 Back links. Would I be right in thinking that the Parent Page, would receive some accumulate benefit from these 24 Back links? If so, would I be right to assume the weighting of these 'secondary Back links' would be less for the Parent Page than for the Children Pages? As such, a Child Page would never be able to have more Back links, than its Parent Page, since the sum of the Parent Page's Back links would be: Primary Back links + Secondary Back links?
Using the Hierarchy above, lets assume that the following search queries are performed:
- "Offers on Budget Televisions"
Would I be right in thinking that the
Televisions Page would rank for all the above search queries? The reason being that not only does it have a Television focused page but benefits from its own Back links as well as the Back links of its Children Pages?
In this case, the
Televisions Page would rank the highest for the first search query?
As for the second search query, would I be right to think that the
Budget Televisions Page would then rank the highest? The reason being that whilst the
Televisions Page has a greater collective Back link profile, the
Budget Televisions Page is focused around the term
Budget, which is more relevant to the search query. Its Back link profile more likely to focus on budget terms too.
Since the Parent Page has received the collective benefit of its Children Pages, would
Budget Televisions then receive a return of that collective benefit; in particular for the term
Television. In other words, search engines ranking the Child Page, with the Parent Page 'giving it an SEO boost', to help it compete with 3rd party websites?