For SERP results, is it a good idea to have the modification date shown instead of keeping the creation date? (i.e. making it look like there is fresh content)
I tend to make changes to my old posts once in a while and I'm wondering whether I should make sure that the modification date gets shown. Will that help drive more clicks to my website?
Note that I'm more thinking about the date shown near the author name at the top of an article. Dates hidden in the header in meta tags and such are probably never shown in the SERP anyway.