Let's say I am looking to implement the above Product Category URL. It is fairly clear that the page would be about 'Floral Canvas Prints'.
One of the obvious issues here, is the duplicate use of 'canvas-prints', within the 2 directories. Firstly, is this actually an issue? If so, what kind of issue would this be? Does it really affect SEO, from a technical stand point, or is it more of an indirect issue. For example, duplicate words, extends a URL and increases the chances of people forgetting the URL; to return to the site in the future?
I know I could use variations, such as:
My issue here, is that whilst these variants convey what each page is, the context becomes lost as soon as you look at each directory in isolation.
This brings me to my own approach. Is there anything wrong with simply scrapping multiple directories, within the URL altogether, and focusing on longer descriptive directory names?
… would simply be:
Despite having this shortened URL, the on page Breadcrumbs would still have the following path shown:
Wall Art > Floral Canvas Prints > Daffodil Canvas Prints
My only concern would be, that the page's attempt at targeting Keywords, such as
Daffodil Canvas Wall Art, may be impacted. A small impact, maybe, but an impact nonetheless. Would I be right?
I realise that the URL is a small factor, within the grand scheme of things, but I would like to atleast try and 'tick all the boxes' as I work from the ground up.