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Is there a way to specify Schema.org Organization markup for a small group and not as a business? I'm trying to create structured data for hobby groups. However the list of types seem to be limited.

The specified types are:

  • Airline
  • Corporation
  • EducationalOrganization
  • GovernmentOrganization
  • LocalBusiness
  • MedicalOrganization
  • NGO
  • PerformingGroup
  • SportsOrganization

Types available in extensions are:

  • Consortium
  • LibrarySystem
  • NewsMediaOrganization
  • WorkersUnion

Of those, is Consortium the only thing that makes sense for a small group such as a group of hobbyist?

Have I missed a completely different schema that would work better than Organization?

Or is it more likely that no schemas exist that make sense at this time?

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There is no Organization subtype that makes sense for hobbyist groups in general, so use the Organization type itself.

Of course, if the hobbyist group has a specific purpose/background that matches one of the subtypes, use this subtype. For example, a cone club could use SportsOrganization; a choir could use MusicGroup.

The proposed Consortium type is intended for organizations whose members typically are organizations itself, so it doesn’t seem to apply in your case. I’d only use this type if the group is named, or referred to as, consortium.

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  • Oh, so you don't actually need to use a specific type inside of a top level Schema? – Maelish Jun 9 '18 at 15:52
  • @Maelish: What do you mean with "top level Schema"? If you mean top-level items specified in the structured data on your page: every item should have a type. If you mean top-level types in the Schema.org vocabulary: there are only two: DataType (typically shouldn’t be used) and Thing :) And it’s perfectly fine to use Thing, namely if no other more specific type (like Organization, Person etc.) matches. Everything (objects, concepts, beings, etc.) is a Thing. But always use the most specific type available (every type inherits all its parent types). – unor Jun 10 '18 at 0:52
  • What I mean, is that Organization doesn't need a subtype. That seems to be what you are suggesting. – Maelish Jun 11 '18 at 11:26
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    @Maelish: Yes, correct. There’s nothing special about Organization, it’s a type like any other. Simple rule really: start at Thing and go down the hierarchy as far as possible. – unor Jun 11 '18 at 11:54

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