I am currently working on the Primary Navigation, of an eCommerce site. Due to its breadth and depth of product inventory, I have opted to integrate a MegaMenu style Primary Navigation.
I am aware that one of the draw backs of a MegaMenu, is the production of a greater volume of Links on the page. As a result, diluting the distribution of Link Juice. Due to this draw back, I am contemplating dropping the Parent Product Categories from the MegaMenus.
Let's say a typical URL structure would be:
parent-product-category directory level would be dropped from the MegaMenu, although still present within the URL structure.
I am aware that said Product Category would miss out on valuable Link Juice. That said, I feel that where there is 'Link Juice' loss, it will be made up on other pages, where I feel the site is more likely to compete and rank well for.
Prior to implementing this approach, I am wondering if this would have any detrimental impact to the Children Categories; from an SEO perspective? For example: Would search engines think there is a 'missing link' when crawling through the Navigational links, since the Parent Product Category link will not be present.