I am about to publish a book and I wanted to have the following word in the subtitle:


Someone said that it could negatively affect SEO.

What I would like to have more information of what "negative" means, if it is advisable to change the word or if it really isn't such a big deal.

  • Was this someone referring to the use of the **, or to the use of such a (censored) word?
    – unor
    May 19, 2018 at 16:41
  • 1
    Believe it or not, there are ontologies for just these situations. Your censored term will be indexed for the uncensored term. The claim that it is bad for SEO is just plain silliness. Do not worry about it. You are fine! Cheers!!
    – closetnoc
    May 19, 2018 at 17:11
  • thank you closetnoc - does that mean it will be adjusted or do I need to do that?
    – Melanie
    May 20, 2018 at 19:07
  • In the visible text, it is not necessary to have the word uncensored.
    – Willtech
    May 21, 2018 at 12:26

1 Answer 1


When it comes to SEO, "negative" means a lower page ranking. That being said, in your case you have nothing to worry about.

Google will probably categorize this specific word as gibberish. Even then, according to this patent it will determine the gibberish threshold of your page as a whole. If you only use this censored word once or twice, you will not reach the gibberish threshold and the page as a whole will not be categorized as gibberish. Context matters a lot. Α censored word thrown in a generally structured and understandable context will not matter so much compared to a page filled with incomprehensible text. So as you said, no big deal, actually I would go as far to say no deal at all.


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