We are doing a site migration. the URL path and the protocol will change. Also we will move the website to a new server host. The web agency says that they will do the 301 redirects in server level and then delete the old website after launching the new one.

Is this way ok for transferring the SEO value to the new website?

  • Which server are the redirects getting implemented on, the old server or the new? Commented May 17, 2018 at 9:34
  • in the new server. Commented May 17, 2018 at 11:34
  • To clarify, the hostname (ie. the domain) remains the same presumably? Just the physical server that the site is hosted on changes?
    – MrWhite
    Commented May 17, 2018 at 14:21
  • 1
    yeah the domain name stays the same but the physical server will change. Commented May 21, 2018 at 14:52

1 Answer 1


Having the 301s on the new server should do the trick! Requests for the old URLs on the new server would then be redirected to the new pages, if the redirects are added in correctly.

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