We are dealing with a large website that offers a number of telecom, cable & satellite services nationwide. For the last two types of services I have found CableOrSatelliteService.

But I am a bit puzzled what to chose for the voice/mobile subscriptions. Would Service markup be enough?

We have a lot of types of subscriptions (each subscription type has multiple prices, depending on the resources included), each with its own page.

  • Why do you want to use a schema? Many people do so because they are under the mistaken impression that it will help search engine rankings. It won't. At most Google changes how a listing looks in the search results based on schema. However Google only uses a small number of schema to do so, and they list the ones they use here: developers.google.com/search/docs/guides/search-gallery If you can't figure which schema you should be using, that is usually a pretty good indication that you shouldn't be using one. May 7, 2018 at 11:26
  • 1
    Hi Stephen. Thank you for your reply. We don't want to use it only for the way our pages might look in search results, although that's definetly a bonus. And increasing our CTR in SERPs is a good aim, even if it's not guaranteed to be used. It's also a good method to structure data in the page.
    – Jeanette
    May 7, 2018 at 11:36

1 Answer 1


Currently, the Service type has these subtypes:

  • BroadcastService
  • CableOrSatelliteService
  • FinancialProduct
  • FoodService
  • GovernmentService
  • TaxiService
  • WebAPI

As there isn’t a subtype specifically for voice/mobile services, you should go with the closest parent that is suitable, which is Service.

So, all your services (cable, satellite, voice, mobile) would be of type Service, and the first two would be of type CableOrSatelliteService in addition. You don’t have to specify both types for them: by using a subtype, all parent types automatically apply, too.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.