We have a 6-year-old keywordy 34 letter "EMD" domain name (3 words with hyphens).
We want to switch to a new 35 letter business name domain name (yes our business name is 35 characters without hyphens).
In our industry everyone is keywordy, but I feel google will put less & less emphasis on this in the future & we feel we're better than just relying on keywords & plan to rely on quality content, helpful blog posts from inside the industry & frequent social media use. We recently got our Google My Business page suspended for not using our full business name so it got me thinking.
How do you think this move will affect us assuming that we follow correct procedures on the move?