Google Search Analytics in Search Console shows almost no data while Google Analytics reports plenty of organic traffic

Question

I don't understand why I don't see any break down of my pages in search analytics, even though:

• 46 pages currently indexed by google.com
• Google Analytics shows around 100 daily unique visitors
• Around 50% of trafic is organic
• Site has been continuously live for years
• Site is a webapp with <meta name="fragment" content="!">

What are the possible causes?

I was wondering if it could be related to the sitemap.xml, but after fixing it problem persists.

Answer 1

There are two main causes for so little data in Google Search Console:

You need to wait

Google Search Console often takes a week or two to show data when you first create a property. Even once a property is up and running, new data sometimes takes several days to become visible.

Your traffic isn't on that property

You may have added https://example.com to Google Search Console, but Google is actually sending traffic to https://www.example.com. Subdomains don't "roll up" in GSC, nor does HTTP to HTTPS. If you are missing traffic you should add all your variations as separate properties:

• http://example.com
• http://www.example.com
• https://example.com
• https://www.example.com

If you have other subdomains such as a blog, you will need to also add them separately: https://blog.example.com

For more information on this practice of adding many properties for your site, see Should I submit https:// and https://www in webmaster tools? and How do the combinations of http/https and naked/www in Google Search Console work?

Once you have all these properties added, you can create a single view in GSC that combines all of them. This is called a property set. Property sets will show most of the combined data from your individual properties, however some reports are not available against property sets.

Another way to get around the problem is to canonicalize your URLs. Choose a preferred version of your site and redirect all the other variations to it. Once you do so, Google will start sending all traffic to your preferred URL within a few weeks. Here are some instructions for various server configurations:

• Properly redirect a site to WWW and HTTPS
• How do I use IIS7 rewrite to redirect requests for (HTTP or HTTPS):// (www or no-www) .domainaliases.ext to HTTPS://maindomain.ext
• https:// redirect to https://www in NGINX

You could also use rel canonical link tag rather than redirects if it would be easier.

---

I don't think it is related to your problem, but you say you use <meta name="fragment" content="!">. That is part of Google's AJAX crawling scheme which Google deprecated years ago. You should switch to normal crawling for your AJAX content now because Googlebot now ignores that meta tag. Googlebot is trying to crawl your content and render the JavaScript now anyway.

Answer 2

The problem could be that you haven't synced the analytics with Google Search Console:

For this See how to Access Search Console Data in Google Analytics.

Vice versa you can also Configure Search Console data in Analytics