I feel the simple answer, to my question, would be a No! Simply because search engines do not want duplicate content in their results pages.
That said, I have come across a lot of websites which have duplicate content. Added to this, such websites seem to perform very well in search results. With this in mind, I am wondering whether I am overlooking something here. Maybe, my definition of duplicate content, differs to that of a search engine's definition.
Before I go ahead with an example, I would like to highlight that I am aware that this forum is for questions for sites whom the poster has control over. The example, with reference to a 3rd party site, is merely used as an aid in furthering my own site structural & navigational approach, to a site I do have control over.
Below, we have 2 URLs. Both leading to the same product; 'Coasters'.
Firstly, are these duplicate pages? I have visited both and cannot see how they differ, apart from products being rearranged and the side bar navigation being different. Am I overlooking something here?
Assuming it is agreed that the above 2 URLs are duplicate pages, why have Etsy done this and how are both URLs performing well? I have checked the source code and the
canonical link points directly to each duplicate page rather than to one 'primary page'.
At first thoughts, I am thinking that Etsy may have overlooked something here. With so many other sites having similar structures, I am wondering whether I am missing something here. As such, leaving me with a few questions of my own; regarding the navigation of the site I am working on.
As a caveat to my question, Etsy also seem to have facets which are duplicates of their product category pages. For example:
In this case, the faceted URL has a
canonical link to
https://www.etsy.com/uk/market/coasters, which makes sense. Thus, this just being their way of targeting groups of keywords. Thought I would highlight this, nonetheless, just in case it influences any forthcoming answers.