There are many mobile applications (like messengers or e-health applications) that can send traffic to websites via advertisement. I wanted to know if this traffic can improve that website's rank (SEO)?
Advertisement traffic shouldn't directly impact SEO. But it can have a ripple effect that does.
A user who clicks on an ad that directs them to your page might end up doing one of the following:
- Linking to your page
- Sharing your page
- Telling someone about your site
- Following you on social media
Any exposure to your website could have a positive SEO outcome as it is increasing your brand awareness. But in terms of the actual impact of the traffic sent to you from an ad, it shouldn't have much if any impact at all.
Google generally does not follow advertiser links or pass any link juice on them. And Google has set a webmaster guideline that states you should not be buying backlinks that pass value. So any ad networks that you advertise on shouldn't have a direct impact on SEO, but the ripple effect could.