I read somewhere that page titles and main page heading shouldn't be identical, but they should be consistent with each other, and it's this idea of consistent that has me a little confused.
If I create a
h1 page heading that clearly describes what the page is about and uses all the best practises, should I then copy that
h1 straight into my page
title and either:
- Leave the
titleas an exact copy of the
- Or still, copy the
h1, but modify it slightly and hype it up with some marketing speak to try and help improve CTR
Also, directly after the
h1, I write a page summary that highlights the pages key concepts, who the intended target audience is, why they should care, etc.
Should I then take this page summary and paste it into the
description and ask the same two questions as I did above for the