I am currently working on an Arts & Crafts eCommerce website, with my current focus being on the creation of the Content Inventory/Site Architecture.
I am wondering if, as part of their SERP Algorithms, do Search Engines factor in both Product Categories and Product Tags?
Let's say the Product is a pair of Sun Glasses. The Category is 'Oakleys' with the Tag being 'Red'. Would Search Engines pick up on this? As a result, the Product page would rank for terms, such as 'Red Oakleys Sunglasses'?
I know that there are many other factors at play here but I am just looking to further understand the role of Tags and its impact on Search Results.
Say I am a Photographer/Painter and I would like to display my repertoire of work. I create a website and have the following Categories:
- Urban Collection
- Mammals Collection
- Animals Collection
The above categories will allow people to browser the different collections, based on their Subjects. I then use a Tool, such as Google's Keyword Planner and come to see that there are a lot of people performing search queries, such as: 'Red Wildlife Photographs', 'Abstract Urban Print for Living Room' and '3 Piece Canvas Print of Safari Plains.'
Wouldn't this be a good time to use Tags, such as 'Red', 'Abstract' and '3 Piece Prints'? My thinking being, that by having a Tag 'Red' and 'Abstract' etc, the visitor will be able to browse a 'Tag Page' which pulls all 'Red' Photos and 'Abstract' photos from all Categories. To me, this would be a better user experience since, the user would not need to browse all Categories, since all the results relating to their 'Red Wildlife Photographs' would be on one page rather than the visitor needing to filter the 'Mammals' and 'Animals' Collection.
The way I look at it, is that Categories are reserved for 'Themed' Products while Tags are reserved for Products to be linked from different Categories by a common Attribute.
car partsis a broad 'looking to buy' search and therefore the likelihood of a category page or tag page is extremely high since they will feature lots of car parts. A search with
Nissan Micra Bluetooth stereois specific and therefore a full product page will likely be returned in favour of category or tag page.
Red Oakleys Sunglassesis unlikely to work since Google has the ability to understand the colour of products because often product pages include multiple colours, so its a pretty poor approach and in fact, your likely to have lots of worthless pages. A category
Oakleys Sunglasseswith the colours mentioned before clicking the full product would be much more suitable and less spammy. You could, however, use
red sunglassesthat returns all brands available and in stock glasses in red. Tag and Catagories are designed for users, not search engines, keep to that and SEO follows naturally.