Currently I have a website that is very popular for related search terms, with very little bounce rates and it is ranking very well. It is an ecommerce site.
I want to offer apps for my regular users so that I can send notifications and other benefits that come with having an App such as being able to create orders without going through the website.
The thing is because the users are coming to the site via search engines, even though they may or may not now the URL they'll just type in the website's name and click on it from the organic results, this helps my website's ranking and popularity.
When I introduce the App, the above i.e. going through search engine will happen a lot less because there won't be any need to anymore. How is that going to affect my ranking in search engines or will it?