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Most reports (if not all) can be filtered by country. Is there a way to create a custom filter for non-EU and EU countries.

The main report i want to filter on EU and non-EU countries is Behavior > Site Content > All Pages and Behavior > Site Content > All Pages/Content Drilldown/Landing Pages/Exit Pages

Is this even possible?

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Sure - you just should create a custom filter, where you group EU countries and include or exclude them into filter.

Further grouping info is under https://support.google.com/analytics/answer/1034773?hl=en

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