Do you know why I got different statistics from FB pixel and google analytics?

In facebook pixel, I have 53 link clicks and in Google analytics just 49.

In final I don't care. I just want to know why is the difference.


1 Answer 1


There could be multiple reasons why Facebook and Google Analytics register different data but the most important is that Facebook is based on clicks and Analytics on sessions.

If you are not using the same metric, data can't be the same.

Chech Facebook's official documentation in order to minimize the gap between both apps.

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