Do you know why I got different statistics from FB pixel and google analytics?
In facebook pixel, I have 53 link clicks and in Google analytics just 49.
In final I don't care. I just want to know why is the difference.
-
2Those numbers are close enough to be considered equal in this kind of context – Sandy Lee Mar 9 '18 at 9:43
-
See also: Big difference between Google Analytics and Piwik and Huge difference in visits/hits between IIS logs and google analytics – Stephen Ostermiller♦ Mar 9 '18 at 11:47
-
What can I do about the difference between adsense and analytics? and Google Search Console vs. Google Analytics Data Difference -- It is very rare for two ways of measuring traffic to come out exactly equal. – Stephen Ostermiller♦ Mar 9 '18 at 11:48
There could be multiple reasons why Facebook and Google Analytics register different data but the most important is that Facebook is based on clicks and Analytics on sessions.
If you are not using the same metric, data can't be the same.
Chech Facebook's official documentation in order to minimize the gap between both apps.
