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On a landing page, is it better to make the form automatically visible once you get on the page or put a button and wait for the user to click it to make the form visible ? what's best to get more conversion?

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If you want to increase the conversion it should be visible in the first place. The fewer actions a user has to do, better conversion.

Form length and page speed are also important.

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Depending on the content and (micro-/macro-) goals on your landing page but in most cases:

  • Less clicks -> better UX.
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You should Plan the Path According to your Goal and the Product type.

But Always Remove Un-required Steps from the process to make it user-friendly.

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