I'm looking for a way to track installation (or actually launches) of a PC game and correlate them with information from my website google analytics (such as traffic source, landing url, etc).

I'd like to track conversion rates. I can add HTTP/API calls from my desktop application.

Any ideas on how I can do this?


You have to use the Google Analytics Measurement Protocol to record your game goals and send them as hits to Google Analytics. You can practise with the hit builder tool.

Remember Google Analytics Collection Limits and Quotas in order to make sure you collect everything.

  • Thanks, I tested that. Now, how can I see where these conversions came from previously? (urls that they visited in the website before the event)?
    – tbkn23
    Mar 6 '18 at 8:41
  • Check user ID in order to unify all the data developers.google.com/analytics/devguides/collection/protocol/…
    – Emirodgar
    Mar 6 '18 at 8:49
  • Hmm, but how do I get the user/client ID submittend by the app to match the one sent by the browser hit when they enter the website?
    – tbkn23
    Mar 17 '18 at 5:55

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