So let's say you're starting a project, you wish it could be used internationally. But currently, in the development stage, you're developing mainly for local user (easier for marketing). Then in this case, should you chose ccTLD (your local ccTLD) or gTLD (.com, .cc, .design)?
.com domains seem to succeed on an international level. If you use your nation's tld you're likely to generate more traffic from that country especially if you target it in webmaster console. .design and .cc domains tend not to rank as high in Google search as a .com would, though the .design and .cc domains allow you to have a keyword rich domain which still gives you a slight ranking boost, though not as large as it once did. Tlds of a specific nation rarely rank outside of their country, which makes me wonder why they are generally popular unless the website actually doesn't want traffic from other nations.