We use Google Analytics to get stats for reporting at the end of each year. After taking all the statistics for 2016, I have entered same date range in (Jan 1 2016 - Dec 31 2016) months later and all of the data has increased quite significantly. For example, total page views for the year were 16,000 and now they are 18,400???
Can anyone advise why it is doing this or at least if it is normal?