I'm taking over a website for a client after they ended their working relationship with the SEO company they was working with.
On the website, the SEO company repeatedly linked keyword phrases to the same page they were located on. So, for example, if you were on the home page, in the content they have multiple keyword phrases linking to the home page itself. Same case with the various other pages of the website. In the content for each page they keep linking the keyword phrases to the page itself.
My own personal understanding is that this is useless, and potentially even detrimental as it's clearly not how internal linking is supposed to work, but I thought I'd ask the community at large.
Is there any benefit to this practice that I'm simply not aware of?