/AMP at the end of the URL for mobile not good for search engines compared to a regular URL?
No, it is good - if used correctly. Google developed the amp project for better performance using mobile devices.
Some good reads: https://www.ampproject.org/
/Amp won't add any value. If you want to introduce Mobile page follow this advice: https://developers.google.com/search/mobile-sites/mobile-seo/separate-urls
If you want to introduce AMP on your website, then talk to your developer because AMP HTML syntax is different. https://www.ampproject.org/learn/overview/
- Actual URL:
- AMP URL:
Add below in text on your mobile & Desktop version Pages inside
<link rel="amphtml" href="https://www.example.com/store/reliance-trends/amp" >