I am owner of travel related website and recently found that two twitter users have shared a link from my website on their profile. Those profiles are not related to travel.
One profile is sharing images on his profile and other one is sharing quotes. But both profiles have more than 10000 followers and each tweet got more than 10-15 likes and 3-7 shares.
Is this OK for my website? Will help my website in search engine rankings or not?
Google has said many times that they do not use social shares as a ranking signal:
SEO Moz points out that many webmasters notice that their most highly shared articles on social media also get the most search engine traffic. SEO Moz chalks this up to correlation with article quality and engagement. Better, more engaging articles get more shares, more links, and a high click through rate from the search results.
At best, social shares may attract users that end up linking to your content or start searching for your brand name. Social shares (and advertising) may indirectly help SEO through these mechanisms.
Yes, whatever the website we own, social sharing plays a vital role in enhancing the reaches of post as well as there are higher chances of getting a minimum traffic from those posts, which increases the website visibility & build a customer base. but it is recommended to share only in the relevant profiles, if not there are great chances of blocking & removing the content from those profiles.
One of Google's search algorithm ranking signals is social shares. Google expects a good site to receive a steady amount of social shares on a regular basis. Because Google knows that users who like a site will sometimes tend to share that site's content on their social media platforms.
If a website is receiving very low amounts of social shares, Google sees this as a negative ranking factor. It indicates to Google that the users it sends to your site don't like your pages very much, otherwise there would be a certain percentage of them that share your content.
Because most people on social media don't have dedicated channels to specific niches, Google understands that when a social media user shares your content, it doesn't have to be 100% related to their profile's general niche.
A social media share from your site is simply being counted as a vote by the sharer, as him saying "hey this site is good!". The more followers and activity that social media user has, the higher the ranking signal that Google receives. If a social media profile has 100k followers and a lot of activity, Google trusts that profile more than it trusts a new Twitter profile with 100 followers and no activity. And so the more trust it has towards the social media profile, the more trust it has in the social media share of your site in its ranking factor.
Getting shares on social media is a very good thing, regardless of almost anyone who shares your content.
