In last 10 days, my website traffic suddenly increased. Yesterday I noticed that my domain authority value and my website backlinks also increased. I reviewed my backlinks in ahrefs.com and I noticed that in last 6 days more than 2000+ backlinks were generated, most of the backlinks are in the comments section of WordPress websites (i.e., daily new 300+ spam backlinks are automatically generated).

I wonder how my website links appear in the comment section, I didn't even do that. My website links listed as Pingback in some website, some of my website links are listed as the trackback and some of my website links are appear in comment name. All of my website links are mostly using same keyword (i.e., same anchor text).

I didn't do this, can anybody tell me why this is happening?

Most of the links are no-follow link, I think some of my competitor deliberately doing this to ruining my website reputation, am I correct or not? All of the links are generated in the Comment section of WordPress websites.

I know these low-quality links are bad for my SEO, how can I overcome this?

Daily, 300+ links are generated so I can't use the Google disavow tool. If I had to do Google disavow, every day I would have to spend half of my time to verify 300+ links to create a .txt file for Google disavow.

These Backlinks are not updated in Moz Open Site Explorer, so that I can't use Spam Analysis to generate the text file for 8+ Spam Flags.

  • 2
    If the links are nofollow then you do not anything to worry about. Google will ignore them. – closetnoc Dec 23 '17 at 6:11
  1. I prefer search console link data over any link analysis tool for my own site, because it gives me more accurate data. Ahrefs sometimes show more backlinks, that Google might already ignore it on their calculation. All tools crawl same page differently and you've to focus on only what Google see on your page. So I prefer search console link data for my own website. For competition analysis third party tools are fine.

  2. You've to use disavow tool (because 300+ bad links on daily basis is harmful), when you don't have strong backlinks profile. If wikipedia does not use that tool then it's fine, because they have too much quality links, but if your site only have 3 quality links and 300 are bad links then I strongly recommended to use disavow tool.

  3. You don't really need to add nofollow link on disavow file, since Google does not pass PageRank to nofollow link.

I know you can't spent much time on those things, but your competitor will give up after some time, so you don't have to upload disavow file for a long time.

If you upload disavow file on weekly basis then it's totally fine. Google don't penalize your site immediately after they see too many bad links point to you. They wait for some time, they crawl same page multiple time, and if they see links are not removed and it is still present there for a long time, then they consider those links on their algorithm.

You also said your site traffic is increased, so I will check more deep into my analytic tool to see weather those traffic are real or some bot or ping back tool requesting my page. Also ignore ahrefs/moz matrics value, Google have strong spam link algorithm which ignore those links on their calculation, while other tools are not intelligent to ignore it, and hence they increase your site authority on bad backlinks as well.

The backlink concept that leads to higher rank has been negelected from long time ago. The major rank nowdays is built upon content quality which is identified by several algorithms and techniques.

In addition, the websites source of those links will be regarded as links farms with bad quality and they will not play any important rule for your website indexing rate.

The Conclusion: There is no any negative effect on your website.

  • 3
    The backlink concept that leads to higher rank has been negelected from long time ago. * If you are saying that Pagerank is not a factor any more, then that is completely wrong. PR is *the factor that allows a page to rank in search. It did not go away nor has it been made less important. I agree content and other factors are hugely important, however trash sites and pages still rank purely based upon links. Sad as it is to say. Cheers!! – closetnoc Dec 23 '17 at 15:46
  • @closetnoc I don't mean the PR at all, I'm talking about the factors of that rank value only. In the past, backlink played an important and even major rule in that value. – SaidbakR Dec 23 '17 at 15:54
  • Still does. Inbound links are huge! – closetnoc Dec 24 '17 at 2:43
  • You are right there are other factors such as semantics, link quality, and domain trust. However, links are still the primary ranking algorithm. Any site with enough links, even poor ones, will rank very well. Cheers!! – closetnoc Dec 24 '17 at 3:58
  • Google rank blocked pages on their search result, even they can't see what type of content inside it. Hence I generally believe links are king and content is queen. Queen help you to get more sells, if she is well formed and attractive :D But both is necessary for a good kingdom. – Goyllo Dec 24 '17 at 7:39

Google is pretty good at detecting link schemes, especially automatically generated link schemes. Nowadays they just ignore those incoming links, that way you won't have any advantages or disadvantages from these links.

So I wouldn't spend a lot of time at it. It's better to spend your time at creating quality content and improve the user experience.

At the webmaster central help forums I haven't seen a lot of negative SEO examples where Google didn't ignore the link schemes already. If it is the case, just drop a message in there and if the Top Contributors (including me) see a reason to escalate your example, they will escalate it to the team.

Regards, Peter

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