I recently bing through lot of reading about JSON-LD structured data types for my website which list the top 10 photographers in each city in my country. I'm struggling to find a correct data type for this.

Currently, my choice is ListItem. I wanna know is that the correct one and on that type there are a lot of variations I wanna know the perfect one.

  • If you can't find an appropriate schema, it is fine not to use any. Can you elaborate as to why you want one? Did somebody ask you to provide a way to digest your content in a machine readable way? – Stephen Ostermiller Dec 16 '17 at 7:41
  • yes, it is important to have json-ld on a website in order to get a better result in a google search. no someone it is google encourages us to put structure data on our website. – Vinoli Senanayake Dec 16 '17 at 8:11
  • It doesn't work that way. You can't just use a structured data and expect to get a ranking boost. Google doesn't adjust rankings based on the presence of schema. The only benefit to using a schema for Google is using one that Google supports for changing the display of your site in the search results. They have a gallery here: developers.google.com/search/docs/guides/search-gallery If it isn't in that list, it won't do anything for Google. – Stephen Ostermiller Dec 16 '17 at 8:34
  • Ok, what should I do to increase my rank? I have good contents, everyone says that always, but good contents doesn't seem to work well. what are your suggestions? – Vinoli Senanayake Dec 16 '17 at 9:15

If it's a listicle, it's still under the "article" type. I suggest you also create a page for each of this photographer and assign it as "local business" and refer these pages on your "listicle" article

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  • yes, that is the correct way. I created separate pages and in list items, i refer those pages. – Vinoli Senanayake Dec 18 '17 at 10:58

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