I am optimising a website based on PageSpeed Insights guidelines. And one of the points is to Leverage Browser Caching.

Leverage browser caching notice in PageSpeed Insights

And in this case - for the third party resources - like Google Analytics and Tag Manager.

I already added this code to .htaccess file:

# Expires headers
<IfModule mod_expires.c>
ExpiresActive on

ExpiresDefault                          "access plus 2 days"

# cache.appcache needs re-requests in FF 3.6
ExpiresByType text/cache-manifest       "access plus 0 seconds"

# Your document html
ExpiresByType text/html                 "access plus 0 seconds"

# Data
ExpiresByType text/xml                  "access plus 0 seconds"
ExpiresByType application/xml           "access plus 0 seconds"
ExpiresByType application/json          "access plus 0 seconds"

# Feed
ExpiresByType application/rss+xml       "access plus 1 hour"
ExpiresByType application/atom+xml      "access plus 1 hour"

# Favicon (cannot be renamed)
ExpiresByType image/x-icon              "access plus 1 week"

# Media: images, video, audio
ExpiresByType image/gif                 "access plus 1 month"
ExpiresByType image/png                 "access plus 1 month"
ExpiresByType image/jpeg                "access plus 1 month"
ExpiresByType video/ogg                 "access plus 1 month"
ExpiresByType audio/ogg                 "access plus 1 month"
ExpiresByType video/mp4                 "access plus 1 month"
ExpiresByType video/webm                "access plus 1 month"

# HTC files
ExpiresByType text/x-component          "access plus 1 month"

# Webfonts
ExpiresByType application/x-font-ttf    "access plus 1 month"
ExpiresByType font/opentype             "access plus 1 month"
ExpiresByType application/x-font-woff   "access plus 1 month"
ExpiresByType application/x-font-woff2  "access plus 1 month"
ExpiresByType image/svg+xml             "access plus 1 month"
ExpiresByType application/vnd.ms-fontobject "access plus 1 month"

# CSS and JavaScript
ExpiresByType text/css                  "access plus 1 year"
ExpiresByType application/javascript    "access plus 1 year"


What should I add to this code? And what is the recommended period for browser caching for Google Analytics and Google Tag Manager?


3 Answers 3


As @TimFountain says, you have "no control" over resources served from a third party. The request goes to the third party server, not your server - so any code you place on your server is simply never processed when the third party resource is requested.

Google Analytics and Tag Manager are served from Google's servers. Only Google controls Google's servers!

However, if Google has decided not to cache these resources then there may be a very good reason why it has chosen not to do so. Not everything should be cached.

Attempting to implement caching on these "Google" resources (perhaps by serving these resources from your own server instead - not recommended) - whilst satisfying the PageSpeed test - could have a negative effect on your user experience and Analytics data. The PageSpeed tool is a guide only. You shouldn't blindly accept the recommendations.

This question over on StackOverflow specifically discusses Google Analytics and PageSpeed Insights:


Your htaccess rules will only affect assets served from your server. There is nothing you can do to affect caching of assets served from third party servers - you have no control over these.

  • Alright, good to know! Dec 15, 2017 at 11:15

I'm replying after a year, so by the time, you might have already fixed this issue.

I was also getting the same points, but that's for the third party resources other than Google Analytics and Tag Manager.

I applied Leverage Browser Caching plus also applied resource prioritization methods to fix this issue. Here is the brief.

There are four resource prioritization methods:

Preload<link rel="preload"> informs the browser that a resource is needed as part of the current navigation, and that it should start getting fetched as soon as possible.

<link rel="preload" as="script" href="super-important.js">
<link rel="preload" as="style" href="critical.css">

PreConnect <link rel="preconnect"> informs the browser that your page intends to establish a connection to another origin, and that you’d like the process to start as soon as possible.

<link rel="preconnect" href="https://example.com">

dns-prefetch There’s actually another <link> type related to connections: <link rel="dns-prefetch">. This handles the DNS lookup only, so it’s a small subset of <link rel="preconnect">, but it’s got wider browser support, so it may serve as a nice fallback. You use it the exact same way:

<link rel="dns-prefetch" href="https://example.com">

Prefetch <link rel="prefetch"> is somewhat different from <link rel="preload"> and <link rel="preconnect">, in that it doesn’t try to make something critical happen faster; instead, it tries to make something non-critical happen earlier, if there’s a chance.

It does this by informing the browser of a resource that is expected to be needed as part of a future navigation or user interaction, for example, something that might be needed later, if the user takes the action we’re expecting. These resources are fetched at the Lowest priority in Chrome, when the current page is done loading and there’s bandwidth available.

<link rel="prefetch" href="page-2.html">

For your issue, if you have other non-critical CSS, JS resource , then you might like to use <rel=prefetch> in your HTML.

You can read in details from here: Resource Prioritization – Getting the Browser to Help You

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