I am writing a tool to help manage Google Adwords campaigns.

I would like to be able to deep-link to the page for an adgroup in the Adwords web UI from my tool.

For example, the following is the URL of the Overview page for an Adgroup in the Adwords web UI:


(I have replaced all IDs with "123" above, for privacy)

From a little experimentation, I have determined the meaning of the query string parameters as follows:

  • campaignId the Adwords Campaign ID. I have this to hand
  • adGroupId the Adwords Adgroup ID. I have this to hand
  • authuser=0, __c, __u the page works fine without these params, so I can omit them from my links. (If I do not omit these params, then links for other users are HTTP 401 for me.)
  • ocid -- This appears to control the selected Account in the web UI. If I remove this param, then the page loads but does not show the correct context, so it isn't useable.

The ocid param is the sticking point for me. It appears to relate to the selected Account or selected Campaign in the UI, but it does not match the Account ID or Campaign Id that I have, so I can't generate it.

Does anyone know how to deep-link to an AdGroup in the admin UI, either by generating valid ocid values from an Account Id or a Campaign Id, or by some other means?

  • You haven't specified what your tool is. I presume you get to the url you specified by navigating through one or more pages in the adwords site. I imagine the ocid is transitory and generated on the fly. You could simulate this by web requests if necessary posting the necessary data. – Rob Sedgwick Dec 8 '17 at 13:24
  • @RobSedgwick: My tool is a custom webapp that I am writing. Yes, I reached that URL by navigating through the adwords admin site. I am hoping that the ocid is deterministic, and that the recipe is known or can be reverse-engineered. It doesn't seem to change from visit to visit. – Rich Dec 10 '17 at 13:09

You can debug the ajax request when you search for a client in your mcc (post call to https://adwords.google.com/aw/_/rpc/ClientCustomerService/List?authuser=0&rpcTrackingId=ClientCustomerService.List%3A27) It is possible to search for account IDs.You get an answer with the ocid. Maybe this is helps you.

  • Can you pretty please give a brief explanation of what you mean and what a ocid is? Would really appreciate it! – j_walker_dev Aug 22 '19 at 3:51

My solution, for the account level:


If the account ID is 123-4567-890.

  • Yes. A link like this - https://ads.google.com/aw/overview?campaignId=123&adGroupId=123&__e=1234567890 should do the job for OP. The link seems to work for me with MCC account. – Sachin Doshi Mar 22 '19 at 8:15



== {{int:filedesc}} ==
|Description={{en|Version of an image of a credit card}}
|Date=2009-12-5 02:08 (UTC)
|Author=[[:en:User:Chairsenses|Chairsenses]] ([[:en:User talk:Chairsenses|talk]]) 02:08, 5 December 2009 (UTC)
  • I don't see how this answers the question. Your links don't work and you don't tay how the filedesc you give should be used. – Stephen Ostermiller Dec 6 '17 at 10:52

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