I have a page containing several different products, one after the other, each one on a separate line. Each product has a unique anchor in the form "pX", where X is the product ID (e.g. p123), so any given user can jump straight to the product on the page using my.domain/#p123.
Is this the best approach from an SEO perspective or should I be using a more descriptive anchor, such as #really-cool-product-name?
The alternative is to use my.domain/really-cool-product-name and then have the page scroll to that product on-load using JavaScript, but the former would be easier.
SEO is the key part here; I need to select the best method that will produce the best results and would appreciate any suggestions.