- you had 10k visitors per month on average in the year 2014,
- you have only 5k visitors per month on average in the year 2017
i.e. the traffic has suffered a -50%.
What tools does Google Analytics offer to compare 2 years like this?
Example of what I would be looking for:
Easy way to get a table/list of referrals in year 2014 that are no more referrals in 2017, or referrals for which the % of total traffic has dropped between 2014 and 2017
More generally than just
Referralsource of traffic, which other source of traffic has dropped significantly?
About 1., it's the kind of thing I would like to see in Analytics'
Analytics Intelligence tool. Is it available?