1

"Audience building can be enhanced by the passing of customData into the track and trackCustom calls. You can not track or optimize for conversions based on custom events at the current time." I read this here.

I was just wondering what would be the benefit of sharing "custom parameters" to facebook? What is audience building here? And how would facebook utilize all these customData?

enter image description here

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Browse other questions tagged or ask your own question.