I have a customer that we are rebuilding a site for and question has arisen that I haven't come across. They used a domain for their original website and hired an SEO company that gave them a bunch of black hat back links and destroyed their sites rank. So they switched domains and started over and it has been running for about a year now. It's ranked better but still very poorly well beyond the forth page. The original domain still points to that site. Could that be causing additional trouble? Also they would like to go back to using that original domain, is that a good idea since it took such a hit? I don't want to shoot ourselves in the organicaly ranking foot because of their past. Also original domain has been pointing to the new domain for about a year now. Any guidance on this would be super helpful.

  • The original domain still points to that site. How? Also, do the bad links still exist??
    – closetnoc
    Commented Nov 8, 2017 at 23:27
  • Most of the bad links are gone now. The affected domain now forwards to the new domain.
    – SurferJoe
    Commented Nov 13, 2017 at 17:04
  • The 301 redirect, assuming you were redirecting all requests to the new domain, was passing the link problem to the new domain. If you break this 301 redirect, the new domain should begin to perform better, however, this will take some months and is limited to how the new domain performs on it's own. This may be a good time to focus on making the new domain as good as it can be. Cheers!!
    – closetnoc
    Commented Nov 13, 2017 at 17:29

1 Answer 1


I don't think it's a good idea to use that old domain that has been hit. Also check if they are on the same IP (if it's a shared hosting). There are times that when a website under that particular shared IP is hit, the sites registered under that IP will also suffer some consequence.

It's better to remove any connection with that old and penalized domain.You may use an image to announce that that site used to be thatdomain.com - no hyperlink, just an image for UX only.

Also don't redirect the penalized domain to the new one. It's useless to get that bad juice. Good luck!

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.